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UK weight loss expert says ‘The Biggest Loser’ is an obnoxious and insulting attempt at entertainment

Biggest Loser contestant Sara
TV’s latest weight loss reality show, The Biggest Loser, cashing in on the obesity epidemic is “a step too far” for Dr David Ashton, MD PhD, a leading expert in international obesity and founder of Healthier Weight, the UK’s leading weight loss clinic.

At this time of year it’s common for weight loss to feature heavily in the media as people battle to lose the post winter bulge. Increasingly though, according to Dr Ashton, the debilitating condition of obesity is being trivialised in a bid to produce a TV ratings winner.  Current culprits monopolising airtime include ‘Will My Crash Diet Kill Me?’, ‘Embarrassing Bodies’, ‘Fat Families’ and ‘Supersize Kids’.

Dr Ashton has addressed his criticism largely at “The Biggest Loser” – a US spin-off hosted by celebrity presenter Davina McCall. The programme sees obese couples struggle through rigorous exercise regimes, with no nonsense personal trainers pushing them to the point of vomiting. They are publicly exploited by being paraded out in revealing Lycra outfits during the weigh-ins, then facing the humiliation of being ‘voted off’ for struggling the most with their weight.
Biggest Loser contestants Will and Paddy



Dr Ashton says: “I appreciate the need for television shows to be entertaining, but this is more in tune with medieval style freak shows. This obnoxious concept preys on ‘the contestant’s’ vulnerability by putting them through ritual humiliation, taunting them by ‘dangling the doughnut’ of a £25,000 prize and trivializing their lifelong battles on national television.  It is an utterly banal and nauseating attempt at entertainment”.

Healthier Weight believes weight loss is not a competitive sport. Each person will have their own way of tackling their approach to creating a healthier lifestyle and pitting people against one another is barbaric.

“We work with hundreds of obese people every year. While we can appreciate that weight loss will always be a popular topic, it can also be a personal struggle and should be dealt with in a sensitive manner,” says Dr Ashton, who promotes weight loss and healthier lifestyles through regular moderate exercise, gentle encouragement and re-establishing healthy relationships with food.

Monday’s episode highlighted the fact that ‘The Biggest Loser’ is just another ratings chasing game show – and not a fitness programme. Contestants were actually taunted with their favourite fatty, sugary foods and virtually forced to consume them to gain immunity from elimination. And, Claire, the one woman who’d worked really hard to lose the most amount of weight by taking extra exercise, was voted off the show, as she was seen as a threat by her team-mates. Dr Ashton says “This conveys very mixed and confused messages and goes against any sensible approach to a healthier lifestyle. People would be up in arms if you gave an alcoholic wine at an AA meeting!”

In 2009 66% UK men and 57% of UK women were overweight or obese and associated complications and diseases are adding to the strain placed upon the NHS. Along with heart disease, cancer and countless chronic conditions, obesity is associated with Type 2 diabetes, hypertension and hyperlipidaemia where high levels of fat in the blood can lead to the narrowing and blocking of blood vessels. A programme focused on weight loss and ‘transforming bodies, health and ultimately lives’ should surely be addressing the deep rooted food issues which have no doubt plagued the contestants for years, rather than gambling with their health.